Global 500 2026 (Brand Finance)

Summary

• The total brand value of the world's 500 most valuable and strongest brands reaches USD10.4 trillion in 2026, an 11% increase from 2025.p.7
• Apple retains its position as the world's most valuable brand with 6% brand value growth to $607.6 billion.p.10
• Microsoft ranks second with a 23% increase in brand value to $565.2 billion.p.10
• Revolut's brand value rose 239% to $6.6 billion from $1.9 billion in 2025, entering the Global 500 ranked 391st.p.13
• Banking dominates by sector, with 79 brands contributing 13% of total brand value in the ranking.p.8

Key insights

1. Revolut has committed $13 billion to global investment over the next four years.p.13
2. Revolut targets 100 million retail customers by mid-2027.p.13
3. Revolut's Brand Strength Index score is stable at 72.6 out of 100, an AA rating.p.13
4. Retail has fallen from second to fifth place after a 34% decline in total brand value.p.8
5. Tesla's brand value fell by 36% to $27.6 billion.p.11
6. Global economic growth in 2026 is expected to remain just below 3% in real terms, up marginally from 2.8% in 2025.p.7