Luxury & Premium 50 2022 (Brand Finance)

Summary

• Porsche retains pole position as the most valuable luxury brand in the world, valued at US$33.7 billion.p.8
• Porsche's brand value is down 2% to US$33.7 billion.p.10
• Louis Vuitton is the 2nd most valuable luxury brand, valued at US$23.4 billion.p.8
• Louis Vuitton's brand value rose 58% to US$23.4 billion on increased spending on luxury products during the pandemic.p.10
• Ferrari is the world's strongest luxury brand with an AAA+ rating.p.8
• Brand strength assessment draws on research from over 100,000 respondents in more than 35 countries and nearly 30 sectors.p.11

Key insights

1. The Ritz-Carlton is the world's fastest growing luxury brand, more than doubling in value.p.8
2. Porsche was spun off by Volkswagen Group in an initial public offering on the Frankfurt Stock Exchange.p.10
3. Spanish luxury retailer Loewe's brand value is up 7%.p.11
4. Estée Lauder enters the top ten for value.p.8
5. Brand strength accelerates for Lamborghini and Aston Martin.p.8