Global 500 2026
The total brand value of the world's 500 most valuable and strongest brands reaches USD10.4 trillion in 2026, an 11% increase from 2025.
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The total brand value of the world's 500 most valuable and strongest brands reaches USD10.4 trillion in 2026, an 11% increase from 2025.
Apple is the world's most valuable brand at $574.5 billion, up 11% from 2024.
Apple achieves 74% growth in brand value, reclaiming its title as the world's most valuable brand.
Porsche leads the ranking with a US$36.8 billion brand value.
Amazon reclaims the position of world's most valuable brand despite losing US$51 billion in value.
Porsche retains pole position as the most valuable luxury brand in the world, valued at US$33.7 billion.