Global 500 2023 (Brand Finance)

Summary

• Amazon reclaims the position of world's most valuable brand despite losing US$51 billion in value.p.9
• Amazon's brand value fell 15% from US$350.3 billion to US$299.3 billion.p.11
• Apple's brand value fell 16% from US$355.1 billion to US$297.5 billion, making it the second most valuable brand.p.14
• BYD is the fastest growing brand in the ranking, up 57% to US$10.1 billion.p.18
• The banking sector's brand value grew 4% year-on-year and its number of brands rose from 64 to 72.p.23

Key insights

1. Alibaba.com lost 56% of its brand value, falling to US$10.0 billion.p.20
2. Tesla's brand value rose 44% to US$66.2 billion.p.19
3. The retail sector stayed above the US$1 trillion threshold despite a 9% decrease in overall brand value.p.22
4. China's aggregate brand value of US$1.4 trillion fell 9% year-on-year.p.26
5. PayPal's brand value fell 15% to US$15.9 billion.p.24
6. Commercial Services saw a 21% overall increase in brand value year-on-year.p.24
7. Deutsche Telekom, at US$62.9 billion, is Europe's most valuable brand.p.27