Luxury & Premium 50 2023 (Brand Finance)

Summary

• Porsche leads the ranking with a US$36.8 billion brand value.p.8
• Porsche also has the highest Sustainability Perceptions Value at US$8.1 billion.p.8
• Louis Vuitton (US$26.3 billion) stays 2nd, Chanel (US$19.4 billion) climbs to 3rd and Gucci falls to 4th at US$17.8 billion.p.8
• Lamborghini is the fastest-growing brand in 2023 at +123%.p.8
• The Luxury & Premium sector recovered with category growth of 20% in value.p.8

Key insights

1. Porsche has led the ranking in overall brand value for 6 consecutive years.p.10
2. Porsche delivered 309,884 vehicles to customers in 2022.p.11
3. Lamborghini's brand value rose 123% to US$4.1 billion.p.12
4. Chanel reported revenue of US$17.22 billion, up 17% on the prior year.p.12
5. Ferrari remains the strongest brand with a Brand Strength Index score of 91/100 and an AAA+ rating.p.13
6. Sustainability perception has an average driver score of 22.9% in the Luxury Auto sector, the largest of any sector.p.16