Global 500 2024: The Annual Report on the World's Most Valuable and Strongest Brands (Brand Finance)

Summary

• Apple achieves 74% growth in brand value, reclaiming its title as the world's most valuable brand.p.8
• Apple's brand value increased by USD219 billion in a single year to USD516.6 billion.p.9
• Microsoft becomes the world's second most valuable brand, with brand value rising by 78%.p.11
• NVIDIA's brand value surges 163%.p.8
• Tesla drops out of the top 10, falling to 18th.p.8
• The USA accounts for over 200 brands and half of total value of the ranking.p.8
• Apple has a brand strength index score of 86.5 out of 100 and a brand strength rating of AAA.p.9

Key insights

1. Apple's brand awareness averages 96% across the 17 countries researched by Brand Finance.p.9
2. Apple maintains the dominant position in the premium smartphone market, with 71% value share.p.9
3. More than 50% of respondents recognised Apple as expensive but worth the price.p.9
4. Deutsche Telekom is Europe's most valuable brand and secures the world's top telecom position and a spot in the global top 10.p.8
5. WeChat is named the world's strongest brand.p.8
6. Brand Finance's Global Brand Equity Monitor covers 41 countries and 31 sectors.p.6