Global 500 2025: The Annual Report on the World's Most Valuable and Strongest Brands (Brand Finance)

Summary

• Apple is the world's most valuable brand at $574.5 billion, up 11% from 2024.p.2
• The world's 500 most valuable brands grew 10% in value to $9.5 trillion in 2025, far exceeding global economic growth of 3%.p.2
• NVIDIA's brand value grew 98% to USD87.9 billion, securing 9th place globally.p.11
• Banking leads sectors with 78 brands contributing 13% of total value, followed by retail with 45 brands at 11%.p.8
• The e& brand is the fastest growing, posting an eight-fold increase in brand value to USD15.3 billion.p.11
• WeChat is the world's strongest brand with a Brand Strength Index score of 95.2 out of 100.p.17

Key insights

1. 193 American brands are among the 500 most valuable, followed by China with 69 and Germany with 27.p.8
2. Microsoft is the second most valuable brand at $461.1 bn, up 35%, ahead of Google at $413.0 bn.p.10
3. Total value of the 500 brands rose from USD8.6 trillion in 2024 to nearly USD9.5 trillion in 2025.p.7
4. DBS brand value rose 56.1% to USD17.2 bn.p.25
5. Starbucks brand value fell 36% to USD38.8 billion from USD60.7 billion.p.36
6. ADNOC launched XRG, an international energy investment company with an enterprise value exceeding $80 billion.p.23
7. Global economic growth is expected to remain stagnant at 2.8% in 2025, short of the 3.2% pre-pandemic average.p.7
8. The e& brand's like for like growth is 13% versus the combined value of its brands in 2024.p.15