Interactive Commerce in Germany 2025: Press Conference Charts (bevh)

Summary

• Online marketplaces grew 4.7% to 44.0 billion euros and account for 55% of total e-commerce sales.p.10
• Digital payment methods account for 48.2% of online purchases, followed by direct debit at 22.2%.p.9
• The consolidated share of Temu, Shein and AliExpress among all online purchases reached 5.80% in 2024.p.14
• Goods e-commerce sales are forecast to grow nominally by 2.5 percent in 2025.p.26
• 64.1% of 14-29 year olds made a purchase on impulse from social media.p.16

Key insights

1. Medications grew +6.3%, groceries +5.5% and pet supplies +5.4% in e-commerce.p.8
2. Invoice accounts for 14.2% and credit card for 10.2% of online payments.p.9
3. 81.7% of surveyed bevh members say the numerous political requirements overwhelm them as a company.p.22
4. 44.9% of respondents bought a used product online in the last 12 months and 47.6% sold one.p.20
5. Online pure players grew while multichannel retailers and manufacturer-shippers declined.p.10