Interactive Retail in Germany 2023 (Extract) (bevh)

Summary

• The survey covers 40,000 people to project the total volume of interactive retail in German households.p.3
• Online marketplaces shrank 8.5% to €42.0 billion and account for 53% of all e-commerce sales.p.19
• Clothing is the largest goods category in e-commerce at 14,610 million euros.p.14
• Books, e-books and audiobooks fell 17.6%, the steepest decline among categories.p.15

Key insights

1. The projection is based on 41.74 million households.p.6
2. Computers, accessories, games and software fell 16.2%.p.15
3. Women account for 73% of pet supplies spending, while men account for 72% of computer, games and software spending.p.18
4. Multichannel retailers fell 18.1% to €10.5 billion.p.19
5. Pet supplies was the most resilient category at -4.2%.p.15