Investor Shelf

Digital Finance & Insurance 2026 (Bitkom)

ReportBitkomJanuary 202639 pages59 min readOriginal source
Key number
84%
Online banking adoption rate in Germany p.3
Largest segment
Platforms
Top channel for online insurance purchases p.29
What changed
89%
Online insurance contract adoption rate p.28

Summary

  • 85% of online banking users conduct their banking exclusively or predominantly online, whereas only 12% mainly use a bank branch.p.3
  • 63% of consumers expect to handle all key financial matters via app, rising to 76% among 16- to 29-year-olds.p.3
  • 56% see AI in finance as an opportunity, while 62% fear an increase in financial fraud due to AI.p.3
  • 52% of the population have heard or read about the digital euro, but only 8% can explain well what it is.p.3
  • 89% of respondents aged 16 and older have concluded at least one insurance policy online.p.28

Key insights

  1. Online banking usage reaches 95% among adults aged 30 to 64, compared to 35% for individuals aged 75 and older.p.9
  2. A user-friendly online banking app is important to 87% of customers when choosing a bank, compared to 45% who value a close branch network.p.14
  3. Banking apps dominate digital banking, used by 92% of online banking users, while 69% still utilize a web browser.p.12
  4. 84% of respondents support a statutory requirement forcing all shops to offer at least one electronic payment method alongside cash.p.21
  5. 66% of people not yet retired can imagine using the state-subsidized pension investment account.p.26
  6. Comparison platforms are the main channel for online insurance purchases, used by 57% of digital policyholders.p.29
  7. 52% of respondents would be open to using AI in the future to help them complete an insurance application.p.33

Topics and entities

Summary and figures generated from the document and checked automatically: every number shown appears on the cited page. The full document is available from the publisher. Publishers can request removal.