HDE Online Monitor 2026
Online retail in Germany grows 3.9%, or €3.5 billion, to €92.3 billion net in 2025, after 3.8% in the previous year.
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Online retail in Germany grows 3.9%, or €3.5 billion, to €92.3 billion net in 2025, after 3.8% in the previous year.
Swedish e-commerce had a record year in 2025 with growth of ten percent, to SEK 153 billion in online sales.
Annual global eCommerce app downloads rose from 4.36 billion in 2019 to 6.35 billion in 2025, a CAGR of approximately 6.5%.
Temu's monthly audience grew 73% in two years, while Shein's grew 57%.
The eighth annual survey covered 643 online shop operators, of whom 581 (91 percent) are Swiss.
The eighth survey covered 643 online shop operators, of whom 581 (91 percent) are Swiss.
In Australia, 9 in 10 households now shop on Amazon, Temu and Shein, spending $1,600 annually on average.
Display investments fell 12.2% in H1 2025 versus H1 2024, with CPM down 12.9% and impressions up 0.7%.
Online growth accelerates in 2024 to 3.8 percent or 3.3 billion euros, reaching 88.8 billion euros.
Online retail sales in Switzerland in 2024 reached CHF 14.9 billion, up 3.5% from CHF 14.4 billion.
84% of retailers expect sales growth from last season, and 33% of shoppers plan to spend more than they did last year.
Online sales in Germany grew 3.8% or 3.3 billion euros to 88.8 billion euros (net) in 2024.
Online marketplaces grew 4.7% to 44.0 billion euros and account for 55% of total e-commerce sales.
75% of respondents declared shopping in Polish online shops, unchanged from the previous edition of the report.