HDE Online Monitor 2026
Online retail in Germany grows 3.9%, or €3.5 billion, to €92.3 billion net in 2025, after 3.8% in the previous year.
Company · 8 documents
Online retail in Germany grows 3.9%, or €3.5 billion, to €92.3 billion net in 2025, after 3.8% in the previous year.
The eighth annual survey covered 643 online shop operators, of whom 581 (91 percent) are Swiss.
Temu's monthly audience grew 73% in two years, while Shein's grew 57%.
The eighth survey covered 643 online shop operators, of whom 581 (91 percent) are Swiss.
In Australia, 9 in 10 households now shop on Amazon, Temu and Shein, spending $1,600 annually on average.
Online retail sales in Switzerland in 2024 reached CHF 14.9 billion, up 3.5% from CHF 14.4 billion.
Online sales in Germany grew 3.8% or 3.3 billion euros to 88.8 billion euros (net) in 2024.
Online marketplaces grew 4.7% to 44.0 billion euros and account for 55% of total e-commerce sales.