Investor Shelf

State of the Startup Secondaries Market in Brazil 2025 (Spectra Investments)

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StudySpectra InvestmentsJanuary 202544 pages66 min readOriginal source
Key number
91%
Founders reinvesting secondary proceeds in startups p.4
Largest segment
Venture capital funds
Primary buyer type in founder secondary sales p.9
What changed
36%
Secondary deals closed at a discount to initial bid price p.9

Summary

  • In 82% of startup secondary cases, founder sales account for less than 10% of their equity stake.p.4
  • A total of 91% of founders who conducted secondary sales reinvested a portion of the proceeds back into startups.p.4
  • The majority of founder secondary sales occur during funding rounds, with 36% negotiated at a discount to valuation.p.4
  • 55% of founders who executed a secondary transaction sold less than 5% of their total equity stake.p.11
  • Venture capital funds serve as the primary buyers, accounting for 85% of secondary sales during funding rounds.p.9
  • About 52% of surveyed startups had cap table members who executed secondary transactions.p.19
  • Among investors who never purchased secondary stakes, 45% express interest in making a transaction in the next 12 months.p.41

Key insights

  1. Founders view secondary sales primarily as a tool for financial balance and risk reduction rather than an exit.p.4
  2. Cap table secondary sales feature a higher incidence of valuation discounts compared to founder-only secondary sales.p.19
  3. Lack of buyer demand represents the largest barrier for 44% of founders who considered but did not execute a secondary sale.p.22
  4. Family offices and VC funds differ significantly in market sentiment, with 62% of VC funds reporting performance in line with expectations compared to only 17% of family offices.p.31
  5. Investor origin matters, as 86% of prospective secondary buyers state that significant valuation discounts are the top factor to entice their first deal.p.41
  6. Reinvestment among selling founders is widespread, with the 5% to 10% reinvestment bracket being the most common choice.p.17

Published by Spectra Investments (funder profile)

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