Online Retail Market Switzerland 2024 (Handelsverband.swiss / NIQ)

Summary

• Online retail sales in Switzerland in 2024 reached CHF 14.9 billion, up 3.5% from CHF 14.4 billion.p.9
• B2C online retail with private customers in Switzerland was CHF 12.3 billion, up 1% from 2023.p.10
• Online retail from abroad into Switzerland reached CHF 2.6 billion, up 18% from 2023.p.10
• Online share of total Swiss retail was 11.9%, with 3.1% in food and 18.8% in non-food.p.12
• 28% of online shoppers pay with Twint.p.37
• Online growth of 4% to 7% is expected in 2025, and 59% expect rising sales.p.38
• Fashion lost 7% again in 2024, while electronics had a 24% share of total online volume.p.37

Key insights

1. Total Swiss retail market value changed by -0.2% in 2024, with food and near food at 1.3% and non-food at -2.6%.p.5
2. Return rates were 40% in fashion, 20% for universal mail-order retailers and 4% in consumer electronics.p.36
3. Fashion made up 16% and food 11% of total Swiss online volume.p.37
4. Digitec Galaxus was the big winner with +18% versus 2023.p.11
5. Growth in purchases from abroad is driven by small parcels from Asia.p.11
6. Data were integrated from over 350 companies for the online retail study.p.8