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Online Retail Market Switzerland 2025 (Handelsverband.swiss / NIQ)

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ReportHandelsverband.swiss / NIQMarch 202625 pages38 min readOriginal source
Key number
CHF 15.8 billion
Swiss online retail sales in 2025 p.9
Largest segment
19.7%
Online share of Swiss non-food retail p.12

Summary

  • Online retail sales in Switzerland reached CHF 15.8 billion in 2025, up 6% from CHF 14.9 billion.p.9
  • B2C online retail with private customers in Switzerland was CHF 13.0 billion, +6% versus 2024.p.10
  • Online retail from abroad into Switzerland was CHF 2.8 billion, +8% versus 2024.p.10
  • Online consumption rose by 6%, or CHF 0.9 billion, compared with 2024.p.11
  • Online accounts for 12.5% of total Swiss retail, 19.7% of non-food and 3.0% of food.p.12
  • Fashion grew 2.5% in 2025 after -7% in 2024.p.11
  • The data integrates over 350 companies.p.8

Key insights

  1. Total Swiss retail market monitor sales changed by 1.0% in 2025 versus -0.1% in 2024.p.5
  2. Non-food retail sales rose 0.6% in 2025 after -2.4% in 2024.p.5
  3. Foreign purchases rose 8% after +18% in 2024, a flattening of growth.p.11
  4. Swiss retail totals CHF 104.2 billion, of which CHF 45.2 billion is food and CHF 59.0 billion non-food.p.12
  5. Online share of non-food retail reached 19.7% in 2025.p.13

Topics and entities

SwitzerlandHandelsverband.swissNielsenIQ

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