HDE Online Monitor 2025: Press Conference Charts (Handelsverband Deutschland (HDE))
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Handelsverband Deutschland (HDE)Summary
- Online growth accelerates in 2024 to 3.8 percent or 3.3 billion euros, reaching 88.8 billion euros.p.12
- FMCG grows +7.3 percent and provides impetus across sectors.p.12
- All marketplaces together reach a 57 percent share of online trade (previous year 54%).p.12
- Foreign online providers make up 10 percent of online volume, with the largest share from Temu/Shein.p.12
- The sales forecast for 2025 is +4.0%.p.12
Key insights
- In Fashion & Accessories and CE/Electronics the online share is around 43 percent.p.12
- The online second-hand market grew significantly to 9.9 billion euros (+7.2%).p.12
- 23.2% of total online sales are generated with Fashion/Accessories.p.5
- Online providers with a stationary DNA keep their share stable, while providers with an online DNA gain.p.12
- The new forecast for 2025 is +4% online sales growth.p.2
Topics and entities
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