State of Japan Gaming 2026
Japan's mobile game in-app purchase revenue declined 5.1% year over year in the last 12 months but remained one of the largest in Asia.
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Japan's mobile game in-app purchase revenue declined 5.1% year over year in the last 12 months but remained one of the largest in Asia.
India remains the world's largest mobile market by downloads, with growth stabilizing in 2025.
Annual global eCommerce app downloads rose from 4.36 billion in 2019 to 6.35 billion in 2025, a CAGR of approximately 6.5%.
In Q1 2025, global in-app revenue from short drama apps reached approximately USD $700 million, nearly 4x higher than in Q1 2024.
The report captures game engine data for over 13,000 games on Steam.
51% of all time spent playing games on Steam in 2023 was spent on free to play titles.
Indie games are making as much money on Steam as AAA and AA games for the first time ever, and the indie revenue share has doubled since 2018.
The Steam market generated $9.0bn in full game revenue in 2023, with 580M games sold, about 14,000 games released and 33.6M peak players online.