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Gross New ARR or Revenue Distribution

ICONIQSeptember 2026
Gross New ARR or Revenue Distribution
Chart by ICONIQ. Source: iconiq.com

The chart shows the distribution of gross new ARR between New Logo and Expansion across companies under $100M and over $100M ARR from 2022 to 2026. Pacesetters derive a much higher percentage of gross new ARR from New Logo compared to other companies.

LabelValue shown on the chart
<$100M Pacesetters New Logo74%
<$100M Pacesetters Expansion26%
<$100M Others New Logo54%
<$100M Others Expansion46%
$100M+ Pacesetters New Logo71%
$100M+ Pacesetters Expansion29%
$100M+ Others New Logo46%
$100M+ Others Expansion54%
<$100M 2026 New Logo57%
<$100M 2026 Expansion43%
$100M+ 2026 New Logo49%
$100M+ 2026 Expansion51%

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