Measuring the Digital Maturity of Moroccan Commercial Banks: Construction of a Multidimensional Score (International Journal of Accounting, Finance, Auditing, Management and Economics)

Summary

• The studied sample of five Moroccan commercial banks achieved an overall average digital maturity score of 3.48 out of 5.p.15
• Attijariwafa Bank attained the highest digital maturity score among the sample at 3.92 out of 5.p.15
• Human resources skills development emerged as the most advanced dimension with an average score of 3.73 out of 5.p.15
• Total bank deposits across the five banks increased by over 280 billion dirhams from 2015 to 2024, representing a 28% growth.p.15
• Total loans disbursed by the sampled banks grew by over 161 billion dirhams between 2015 and 2024, a 25% increase.p.15

Key insights

1. Attijariwafa Bank retained its first place ranking in over 90% of sensitivity test simulations.p.11
2. Crédit Agricole du Maroc ranked last in digital maturity in over 80% of sensitivity test scenarios.p.11
3. The digital maturity gap between the highest-scoring bank and the lowest-scoring bank reached 0.84 points.p.21
4. Academic partnerships and internal digital programs deploy at lower costs compared to capital-intensive investments like phygital spaces and cloud migration.p.21