Benchmarking Private SaaS Company Growth Rates 2026 (SaaS Capital)

Summary

• The 15th annual survey conducted by SaaS Capital gathered responses from more than 1,000 private B2B SaaS companies [p.1].p.1
• The overall median growth rate across all surveyed private B2B SaaS companies registered at 22% in 2025, falling from 25% in 2024 [p.1].p.1
• Public SaaS company valuations dropped from a peak of nearly 17 times ARR in mid-2021 to a stable range of 6.0 to 7.0 times ARR [p.2].p.2
• Only 7.3% of companies reported flat or negative growth in 2025, slightly higher than 6.9% in 2024 but well below the 13% peak in 2020 [p.2].p.2
• Companies with the highest Net Revenue Retention report median growth that is 173% higher than the population median [p.3].p.3
• Bootstrapped SaaS companies reported median growth of 20% in 2025 compared to 25% for equity-backed companies [p.4].p.4

Key insights

1. The overall median growth rate for private B2B SaaS companies decreased to 22% in 2025 from 25% in 2024 [p.1].p.1
2. Top quartile performance benchmarks vary significantly by ARR, requiring nearly 50% growth for a $2 million company versus 31% for a $20 million company [p.2].p.2
3. For companies with more than $20 million in ARR, the 90th percentile growth rate has held near 50% for three consecutive years, registering at 49% in 2025 [p.2].p.2
4. Increasing Net Revenue Retention from the 90% to 100% range to the 100% to 110% range improves a SaaS company's growth rate by 5 percentage points [p.3].p.3
5. Company maturity is prevalent in the sector, with 62% of bootstrapped companies and 61% of equity-backed companies being older than 10 years [p.3].p.3
6. The historical growth premium for vertical SaaS over horizontal SaaS has disappeared, with both segments reporting a median growth rate of 22% in 2025 [p.4].p.4
7. SaaS businesses billing monthly reported a median growth rate of 25%, compared to 20% for companies billing annually [p.4].p.4