Smartphone Market: Economy and Trends 2024 (Bitkom)

Summary

• Revenue in the German smartphone ecosystem is expected to reach €38.9 billion in 2024 (+1.3%).p.2
• The average smartphone costs €523 in 2024 (2023: €567).p.3
• The average maximum price consumers are willing to pay for their next smartphone is €241 (2023: €238; 2022: €232).p.5
• A robust screen glass is important to 98% of users, battery life to 96% and display quality to 95%.p.6
• Users have installed an average of 37 additional apps in 2024, up from 31 in 2023.p.7
• 83% of private smartphone users can no longer imagine life without a smartphone.p.9
• 5G is available to around 97% of households (2022: 75%).p.13

Key insights

1. When choosing a mobile provider, good reception at home and high network coverage are each important to 97% of users.p.10
2. Among respondents who value good reception at home, 61% are in favour of further mobile mast expansion and 37% are against.p.11
3. 58% do not want to live in a house with an antenna installed on it.p.12
4. The smartphone fully or largely replaces the camera for 67% of users and the alarm clock for 66%.p.8
5. 39% say the duration of their smartphone use repeatedly leads to discussions with friends and family.p.9
6. On average 10 new mobile masts were built per day in 2022.p.13
7. Germany ranks 4th in the DESI digital infrastructure index (2018: rank 16).p.13