Smartphone Market: Economic Situation and Trends 2026 (Bitkom)

Summary

• Revenues in the German smartphone ecosystem are forecast at €40.6 billion in 2026 (+0.9%).p.2
• 87% of smartphone users can no longer imagine life without a smartphone.p.5
• 38% regularly use AI functions on their smartphone, 33% would spend more money on a smartphone with extensive AI functions, and 53% do not know which functions are AI-based.p.10

Key insights

1. Data and voice services are the largest part of the smartphone ecosystem at €23.8 billion (+1.6%).p.2
2. 62% are annoyed when their partner constantly looks at the smartphone, and 60% feel restless without access to it.p.5
3. Users' average desired maximum price for their next smartphone was 2025: €262 and 2024: €241.p.6
4. Robust screen glass is important to 97% of private smartphone users when choosing a device.p.8
5. 96% consider good reception at home important when choosing a mobile provider, and 94% want the highest possible network coverage.p.11
6. 67% would like mobile coverage everywhere, even when hiking in the forest or on the beach.p.12
7. 49% support mobile network expansion but do not want a mast in their neighborhood.p.12