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Women who order two sizes return less than average, not more

WayflyerAugust 2026
Women who order two sizes return less than average, not more
Chart by Wayflyer. Source: wayflyer.com

Line-item return rate by purchase type comparing men-focused and women-focused brands based on 28M+ orders from Q1-2024 to Q1-2026.

LabelValue shown on the chart
Single Item (Men-Focused)9%
Single Item (Women-Focused)17%
Same Item In Different Sizes/Colors (Men-Focused)16%
Same Item In Different Sizes/Colors (Women-Focused)13%
Multiple Identical Items (Men-Focused)11%
Multiple Identical Items (Women-Focused)27%

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