Women who order two sizes return less than average, not more

Line-item return rate by purchase type comparing men-focused and women-focused brands based on 28M+ orders from Q1-2024 to Q1-2026.
| Label | Value shown on the chart |
|---|---|
| Single Item (Men-Focused) | 9% |
| Single Item (Women-Focused) | 17% |
| Same Item In Different Sizes/Colors (Men-Focused) | 16% |
| Same Item In Different Sizes/Colors (Women-Focused) | 13% |
| Multiple Identical Items (Men-Focused) | 11% |
| Multiple Identical Items (Women-Focused) | 27% |
Shown as a preview with credit and a link to the original. Publishers can request removal.
View the original on wayflyer.com





