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Women's returns spike in spring, every year

WayflyerAugust 2026
Women's returns spike in spring, every year
Chart by Wayflyer. Source: wayflyer.com

This bar chart measures the return rates of women-focused and men-focused online apparel retailers from Q1 2024 to Q1 2026. Women-focused apparel retailers experience significantly higher return rates overall, peaking in spring quarters.

LabelValue shown on the chart
2024-Q1 Men-Focused13%
2024-Q1 Women-Focused24%
2024-Q2 Men-Focused14%
2024-Q2 Women-Focused21%
2024-Q3 Men-Focused13%
2024-Q3 Women-Focused20%
2024-Q4 Men-Focused13%
2024-Q4 Women-Focused15%
2025-Q1 Men-Focused13%
2025-Q1 Women-Focused18%
2025-Q2 Men-Focused12%
2025-Q2 Women-Focused23%

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