Women return almost twice as much at every price point
Line-item return rate by item list price comparing women-focused versus men-focused retailers based on data from 28M+ orders between Q1-2024 and Q1-2026.
| Label | Value shown on the chart |
|---|---|
| <$25 (Men-Focused) | 4% |
| <$25 (Women-Focused) | 7% |
| $25-50 (Men-Focused) | 10% |
| $25-50 (Women-Focused) | 18% |
| $50-75 (Men-Focused) | 11% |
| $50-75 (Women-Focused) | 20% |
| $75-100 (Men-Focused) | 14% |
| $75-100 (Women-Focused) | 22% |
| $100-150 (Men-Focused) | 15% |
| $100-150 (Women-Focused) | 18% |
| $250+ (Men-Focused) | 14% |
| $250+ (Women-Focused) | 27% |
Shown as a preview with credit and a link to the original. Publishers can request removal.
View the original on wayflyer.com
