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Almost 1 in 4 women-focused retailers sees returns above 20%

WayflyerAugust 2026
Almost 1 in 4 women-focused retailers sees returns above 20%
Chart by Wayflyer. Source: wayflyer.com

Share of men-focused and women-focused retailers across different product return-rate bands, showing higher return rates among women-focused retailers.

LabelValue shown on the chart
0–5% (Men-Focused)17%
0–5% (Women-Focused)17%
5–10% (Men-Focused)32%
5–10% (Women-Focused)23%
10–15% (Men-Focused)30%
10–15% (Women-Focused)24%
15–20% (Men-Focused)15%
15–20% (Women-Focused)14%
20–30% (Men-Focused)4%
20–30% (Women-Focused)14%
30%+ (Men-Focused)1%
30%+ (Women-Focused)9%

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