Social Influence
The degree to which an individual perceives that important others believe they should use a specific technology.
Source: Continued Acceptance of FinTech Payment Services: An Extended UTAUT Study on University Graduates of Bangladesh (Academic research) · p.6
Reports that mention Social Influence
- Determinants of Digital Wallet Adoption among Electronic Money Users in Metro ManilaAcademic research
- AI-Based Marketing Strategies in Fintech Lending: A Systematic Review of Mechanisms and Consumer Behavior ImpactAcademic research
- Determinants of Green Bond Investment Behavior Among Individual Investors in Beijing: An Extended Behavioral SEM ApproachAcademic research
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