Video Games in Italy in 2025 (IIDEA)

Summary

• Video game sales were €1,836 million in 2025, versus €1,859 million in 2024.p.8
• Mobile accounts for 51% of video game revenue in 2025, with 11.1 million mobile players.p.11
• Subscriptions generated €153 million in 2025, of which 59% from console ecosystems and 35% from single game or publisher services.p.16
• Italian players spend an average of 7:53 hours per week gaming, versus 9:03 hours in the top 5 EU markets.p.27

Key insights

1. 29% of Italians play video games, compared with 48% in the top 5 EU markets.p.22
2. Player profile is 60% male and 39% female, with 3 in 5 players under 35.p.4
3. Console software sales reached €643 million, of which 64% digital.p.14
4. PC players number 3.7 million and PC revenues are estimated at €111 million.p.5
5. Console players total 6.5 million, with 46% of them aged 6 to 17.p.35
6. Console hardware sales grew 3% while accessories fell 5% to €152 million.p.4
7. Steam is the preferred PC digital store, ahead of Epic Games Store.p.42
8. Apple Arcade offers access to over 200 games without ads or in-game purchases.p.34