The European Media Industry Outlook 2025 (European Commission)

Summary

• In 2024 the EU media market generated approximately EUR 158 billion in revenues, a 6% growth from 2022, mostly driven by streaming.p.13
• The EU audiovisual market is the second largest in the world, with the US at 49%, and accounts for approximately 22% of global revenues; linear broadcasting still holds 53% of revenues.p.6
• In 2023, the top 20 corporate groups accounted for 65% of revenues of the top 100 groups; EU companies hold 59%, down 8 percentage points since 2016.p.6
• In video games, the EU holds a 13% global revenue share, and there are 31 EU versus 34 US video game startups valued at more than USD 1 billion.p.7
• The top three SVoD providers accounted for 66% of SVoD market revenue in Europe in 2023, up from 64% in 2022.p.13
• A growing segment of the population accesses news primarily through social media (37%, up 11 percentage points between 2022 and 2024), and 66% of Europeans do not pay for news.p.8

Key insights

1. In 2024, games over six years old accounted for 57% of playtime on PC and consoles.p.7
2. XR employs 13,000 people in the EU, while news media employment declined 4.8% between 2019 and 2023.p.15
3. Media consumption is estimated at 10 hours and 14 minutes daily in Western Europe versus a global average of 11 hours and 55 minutes.p.17
4. Europeans spend an average of EUR 56.33 per month on media, with news at EUR 4.17.p.20
5. 29% of Europeans are not concerned about AI-generated content, while 23% are seriously concerned.p.22
6. Only 31% of 18- to 30-year-olds access news daily, compared to 53% of the general population.p.23
7. The media sector's emissions intensity fell from 1,630.4 grams per euro of output in 2015 to 1,179.6 in 2022, a decline of 27.6%.p.27