Smartphone Market: Economy and Trends (Bitkom)

Summary

• Revenue in Germany's smartphone ecosystem exceeds €40 billion for the first time, reaching €40.1 billion in 2025 (+2.1%).p.2
• 82% of people in Germany aged 16 and over use a smartphone.p.4
• The average desired maximum price for the next smartphone is €262, up from €241 in 2024 and €238 in 2023.p.6
• 72% use at least one AI function on their smartphone, and 56% can imagine using an AI smartphone without apps controlled by voice alone.p.8
• People spend an average of 155 minutes per day on their smartphone, up from 143 minutes in 2023.p.9

Key insights

1. Within the ecosystem, data and voice services account for €23.5 billion and end devices for €12.1 billion.p.2
2. Smartphone usage is 100% among 16-29 year olds, 94% among 30-49 year olds and 53% among those aged 65 and over.p.4
3. Chatbots such as ChatGPT are used by 48% of smartphone users and voice assistants by 58%.p.8
4. 82% say they cannot imagine life without a smartphone.p.10
5. 5G reaches more than 98% of households, and 76% of households have gigabit fixed-line connections.p.14
6. 64% say mobile network expansion in Germany needs to be faster.p.13