Public Opinion Survey on Digital Fraud, April 2024 (Finanssiala Finance Finland)

Summary

• The April survey was conducted by Norstat Finland between 19 and 24 April 2024 with a final sample of 5,532 respondents aged 18 to 79, with a margin of error of +/- 1.4%.p.2
• Nearly 70% have experienced digital fraud or the attempt of digital fraud.p.5
• 53% have experienced fraud attempts but never given out any information, while 32% have never experienced a fraud attempt.p.5
• Among victims of digital fraud, e-mail is the most common channel at 63%, followed by SMS or WhatsApp at 54%, social media at 45%, phone at 35% and fake websites at 18%.p.8
• More than a quarter of Finns (27%) use digital services less than they used to because they are afraid of fraud attempts.p.17
• About 60% of Finns say they check the safety of links received through e-mail, instant messaging, SMS etc.p.20
• 12% of Finns have sent money to someone they met online but never met face to face.p.25

Key insights

1. 3% lost a personally significant amount of money to digital fraud and 5% lost an amount that was not significant to them.p.5
2. 23% of Finns know what to do if their personal data falls into the wrong hands and 58% are relatively sure they know.p.13
3. 34% believe they can easily identify all kinds of scams and fraud, and 54% can identify it quite well.p.15
4. 16% of Finns access their online bank through a search engine.p.22