Global Game Industry Trend, July/August 2024 (No. 66) (KOCCA)

Summary

• According to Newzoo's 2023 report, the share of subscription services in the global games market grew by more than 20% year on year.p.13
• Xbox Game Pass offers 400+ titles with day-one releases and EA Play integration.p.13
• PlayStation Plus offers tiered catalogues of 400+ titles.p.13
• Nintendo Switch Online offers 100+ classic titles.p.13
• Apple Arcade offers 200+ titles with no ads or in-app purchases.p.13
• Google Play Pass offers 800+ titles including apps.p.13

Key insights

1. Subscription models are drawing attention as a new revenue model in the game industry, though their profitability and sustainability are debated.p.9
2. Subscriptions provide stable revenue and user-data analysis for improving games and marketing partnerships.p.10
3. Subscription models can offer new opportunities for indie developers competing with large studios.p.10
4. Growth of subscription services is accelerating alongside 5G adoption, cloud infrastructure improvements and more cross-platform games.p.13
5. Netflix Games is offered free to existing Netflix subscribers.p.13
6. The report is based on information collected on the global game industry up to June 2024.p.6