Food & Beverages: Takeaways from Aahaar 2023 (Fireside Ventures)

Summary

• Global cuisines such as Thai, Korean and Japanese are gaining popularity in the Indian market.p.2
• Indians are snacking more frequently and shifting towards healthy options such as flavoured dry fruits, coated nuts and vacuum-fried chickpeas.p.3
• Functional ingredients are revitalising everyday food such as chocolate, grains and cereal.p.4
• Premiumization is spreading to everyday items such as namkeen, bhujia, mithai and achaar.p.5
• Indian regional flavours such as jamun, shikanji, peru and jaljeera are taking over the indulgent beverage market.p.6

Key insights

1. Indians want authentic recipes that offer a restaurant-style experience at home.p.2
2. Snacking is becoming more frequent and is shifting towards healthier options.p.3
3. Consumers look for ways to improve nutrient intake without compromising on taste or texture.p.4
4. Indians are constantly looking to upgrade their daily indulgences.p.5
5. Consumers are looking for refreshing local flavour notes in beverages.p.6