The World on Our Dining Table: A Report on How India Eats (Fireside Ventures)

Summary

• India's food and beverage market is predicted to be worth $68 billion by 2030, serving a young consumer base with an average age of 27.p.2
• Fireside Ventures surveyed 1,000 respondents across Metro, Tier 1 and Tier 2 cities, of which 20% were Gen Z and 80% Millennials.p.5
• 72% of respondents enjoy home-cooked meals at least three times a week.p.10
• 57% of respondents still follow the three-meals-a-day pattern, while 34% said they ate 4-5 meals a day including snacks.p.11
• 72% of respondents had a regular or semi-regular workout schedule, exercising at least twice a week.p.15
• Urban Indian consumers are willing to pay up to a 15% premium across categories, and up to 30% for healthier snacking, western desserts, RTE/RTC and functional drinks.p.26

Key insights

1. 81% of Metro consumers aged 18-26 ate home-cooked meals more than 3 times a week.p.10
2. 4% of respondents were supercharged consumers, eating 6 or more meals a day.p.11
3. The top barrier to switching to healthier snacking is high price at 51%, followed by taste and texture not at par at 47%.p.37
4. 61% of snackers consume snacks made with nuts, seeds or dry fruits.p.36
5. Cakes, pastries and brownies are the most consumed western dessert, at 52% of respondents.p.41
6. Western desserts are preferred during celebrations like anniversaries, corporate events and national days by a factor of 1.7 times over Indian sweets.p.42
7. Up to 39% of respondents said high-priced products were not worth trying for healthy snacking.p.29