EdTech Startup Monitor 2024 (Startup-Verband)

Summary

• 493 active EdTech startups were identified in Germany; 98 EdTech startups were surveyed in the German Startup Monitor 2024.p.7
• 142 of the 493 EdTech startups are based in Berlin, the leading location.p.5
• The share of female founders in EdTech is 36%, versus 19% in the startup ecosystem in general.p.18
• Only 27% of EdTechs have raised external capital so far, versus 40% generally.p.24
• Only 4% of EdTechs receive venture capital investment.p.5
• Only 16% of EdTechs target venture capital, versus 35% in the ecosystem overall.p.28
• Sales is the central challenge for 65% of EdTech startups.p.32

Key insights

1. 91% of founders see Germany as too slow in the digitalisation of education.p.5
2. 80% of EdTech startups have a clear digital focus, versus 64% of startups generally.p.30
3. EdTech revenues are higher in B2C (40%) and B2G (22%) than for startups overall.p.5
4. 255 of the 493 EdTechs are based in five cities, while only 38% of all 2023 startup foundings fell to these cities.p.11
5. The academic share among EdTech founders is 89% (general: 87%).p.19
6. 58% of EdTech founders first thought of founding during their working life, versus 41% of all founders.p.20
7. Half of EdTechs complain about lengthy decision processes at educational institutions.p.36
8. 92% of EdTech founders would found again.p.5