10 Themes That Look Great: Breakout Trends in Beauty & Personal Care (Fireside Ventures)

Summary

• The report highlights 10 breakout themes in Beauty & Personal Care.p.1
• Consumers adopt international beauty brands that offer efficacious products, often with authentic ingredients.p.3
• Ayurvedic beauty is welcomed as long as products are natural and presented in new-age forms with an attached heritage.p.4
• Science-led beauty such as derma-backed skincare and probiotic beauty is gaining traction.p.5
• Professional beauty is no longer the monopoly of legacy haircare brands, as R&D-led brands create demand via salons.p.7
• Celebrity-owned beauty brands are seeing great success overseas.p.12

Key insights

1. Fireside looks for undisrupted large markets, stellar founders, better-for-you offerings, innovation-led products, strong unit economics and omnichannel potential.p.2
2. Consumers are keenly conscious of ingredient safety, and this has accelerated post-Covid.p.4
3. Colour cosmetics is an experimenter category that acts as a gateway for an entire basket of products.p.6
4. Luxury beauty with a strong Indian angle is benefiting from premiumisation.p.8
5. Mass-priced beauty with pan-Indian appeal is aided by rising incomes and awareness in smaller cities.p.9
6. Covid shifted consumer behaviour towards in-home consumption of salon-based services, driving beauty tech accessories.p.10
7. Oral care is ripe for holistic, better-for-you products and newer distribution channels.p.11