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Departmental AI: Startup vs. Incumbent Market Share

Menlo VenturesDecember 2025
Departmental AI: Startup vs. Incumbent Market Share
Chart by Menlo Ventures. Source: menlovc.com

A stacked bar chart showing the breakdown of departmental AI market share between startups and incumbents. Startups lead strongly in market research (100%), finance + operations (91%), and sales (78%), while incumbents dominate IT (85%) and data science (83%).

LabelValue shown on the chart
Market research - Startups100%
Finance + operations - Startups91%
Sales - Startups78%
Product + engineering - Startups71%
HR - Startups59%
Marketing - Startups46%
Customer success - Startups42%
Data science - Startups17%
IT - Startups15%

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View the original on menlovc.com

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