Customer acquisition cost

Metric (CAC) that competitive positioning against neobanks aims to reduce.

Source: Strategic Priorities for Banking Brand Development in the Context of Digital Transformation of the Financial Sector (Academic research) · p.5

Reports that mention Customer acquisition cost

Digital Marketing and Inclusive Finance: A Mechanism Analysis from the Perspectives of Cost Optimization, Efficiency Enhancement, and Resource AllocationAcademic research
Comparative Study of Fintech and Traditional Financial Institutions at Axis BankAcademic research

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