The Influence of Social Media Influencers, FOMO, and Financial Literacy on IPO Stock Investment Interest via e-IPO (Study of Generation Z in Medan City) (Ekopedia Jurnal Ilmiah Ekonomi)

Summary

• The study surveyed 100 respondents aged 17–28 years in Medan City who are familiar with IPO investing through e-IPO.p.1
• The government and the exchange target 20 million capital market investors by 2027.p.3
• Capital market literacy is relatively low at 17.78%, against a national financial literacy index of 66.46%.p.4
• 34% of stock investors in Medan are aged 18-25 years.p.5
• Social media influencers, FOMO and financial literacy each have a positive and significant partial effect on interest in IPO stock investment.p.1
• Among respondents, 67% are students.p.11

Key insights

1. Social media influencers are the most trusted information source for Indonesians before deciding to invest, ahead of financial consultants, mass media and family.p.4
2. The required sample was calculated at 96 respondents and rounded to 100.p.7
3. 56% of respondents are male.p.11
4. 50% of respondents are aged 20-22 years.p.11
5. FOMO has a positive and significant effect on interest in IPO stock investment among Generation Z in Medan.p.15
6. Financial literacy has a positive and significant effect on interest in IPO stock investment.p.15
7. The three variables together significantly influence IPO investment interest, combining social, psychological and financial knowledge factors.p.16