Study on the Economic Model of News in France (Arcom)

Summary

• 37% of the French population aged 15 and over get their news through two information channels and 36% use three channels or more.p.10
• Nearly 15% of people aged 15 and over say they get news mainly via social networks, but only 2% use them as their sole source.p.10
• 47% of French people say they seek news above all to understand the world around them.p.10
• 61% of French people cite traditional edited media (television, radio, press) as their main news channel.p.10
• Only 11% of people in France pay for digital news.p.11

Key insights

1. Traditional edited media remain the main source of news in France, cited by 61% of French people.p.10
2. Digital advertising revenues are largely captured by large international platforms that do not produce content.p.11
3. Willingness to pay for digital news remains low in France, at 11%.p.11
4. The study was carried out by PMP Strategy for Arcom and the Ministry of Culture's media directorate.p.2
5. Traditional media advertising revenues have declined, and printed press sales have collapsed, according to the key findings.p.8