State of Pricing 2025: Global Pricing Study (Simon-Kucher)

Summary

• Only 68% of companies worldwide truly possess pricing power.p.2
• 86% of companies increased their revenues in the last year, most growing above the average inflation rate.p.3
• 79% of companies implemented a price increase last year.p.4
• 82% of companies were able to pass through cost increases, but only 68% demonstrated sustainable pricing power.p.5
• North America leads regionally with 75% pricing power leaders, while DACH has 60% and the Middle East 38%.p.6
• On average companies raised prices by 9%, with TMT at 11% and South/Central America at 14%.p.7
• Only 24% of companies currently plan a price increase above inflation in 2025-2026.p.9

Key insights

1. Financial Services and TMT companies fared best as pricing power leaders, at 81% and 71% respectively.p.5
2. Industrials were at 64% pricing power leaders, below the overall 68%.p.5
3. Companies are only realizing half of their planned price increases.p.8
4. Customer resistance and competitive pressure are the main barriers to realizing price increases.p.8
5. Almost half of planned price increases for 2025-2026 are in line with inflation.p.9