Key Figures 2025: Video (Ministère de la Culture (DEPS))

Summary

• The total video market was valued at 2.7 billion euros in 2024, with physical video at 7% and video on demand at 93%.p.1
• Physical video sales fell 10% in 2024 after a 20% drop in 2023.p.1
• Video on demand revenue grew 9% in 2024, after growth of 3% in 2022 and 2023 and average annual growth of 39% from 2017 to 2021.p.1
• In 2024, total physical and on-demand video revenue grew 8% in volume to reach 2.7 billion euros.p.1
• Video on demand revenue grew from 327 million constant euros in 2014 to 2.5 billion euros in 2024, an average annual growth of 23%.p.2
• Netflix reached 66.6% of paid video on demand users in 2024, ahead of Prime Video at 46.2% and Disney+ at 32.2%.p.7

Key insights

1. Ownership of DVD and Blu-ray players fell from 87% of French people in 2008 to 65% in 2024.p.2
2. Video on demand represented only 25% of total video revenue in 2014 and 93% in 2024.p.2
3. Around 9.4 million French people over 15 used a paid video on demand service daily in 2023.p.2
4. The physical video sector counted 420 companies and 330 full-time-equivalent employees in 2022.p.1
5. Subscription revenue was multiplied by 63 between 2014 and 2024.p.2
6. French active references in video on demand fell from 36% to 35% between 2018 and 2024.p.3