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From Kampus to Creative Startup: A Hexa-Helix Framework for University Creative-Economy Incubation under Rindekraf 2026–2045 (Academic research)

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Research paperAcademic researchOctober 202612 pages18 min readIka Yuni Purnama, Brigitta Callula, Abigail HusainOriginal source
Key number
11% of GDP
Target creative-economy share of GDP by 2045 p.2

Summary

  • Rindekraf restates a medium-term target of an 8.0–8.4 per cent creative-economy share of GDP for 2025–2029 and aims for an 11 per cent share by 2045.p.2
  • The proposed Kampus-to-Startup (K2S) framework is a five-stage campus pipeline mapped to six helices and to indicators aligned with Rindekraf's first phase (2026–2029).p.1
  • Delivery is organised through eight priority programmes, the Asta Ekonomi Kreatif.p.2
  • The phase-one action matrix calls for a seed-funding scheme for creative startups to be piloted in seven priority subsectors in priority provinces.p.3
  • In June 2026 the Ministry of Creative Economy/Ekraf signed a memorandum of understanding with BINUS University covering education, research, community service and technology transfer.p.2
  • Indonesian evidence on incubators includes a study of 50 incubator managers at Raharja University and evidence from 205 university students.p.4

Key insights

  1. The decisive campus contributions lie in converting creative work into recorded, transferable IP and in brokering hexa-helix relationships that outlast a student cohort.p.1
  2. IP consolidation is specific to the creative economy and, with PP No. 24/2022, is a precondition for IP-based financing.p.6
  3. Four Rindekraf strategies speak directly to universities: research, education, financing and IP facilitation.p.3
  4. The K2S framework is a proposal for discussion, not a validated model.p.5
  5. Proposed indicators include ventures surviving two years after graduation from the incubator and the number of IP-backed financing applications prepared.p.7
  6. Capacity is concentrated in Java, while Rindekraf emphasises priority provinces and development outside Java.p.8
  7. The framework, role assignments and indicators have not been tested in any university.p.9

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