Financial Impact of Banking Digital Transformation on the Savings Culture and Habits of the Population of Cotopaxi, Ecuador, by 2025: A Study of Technology Acceptance Factors (593 Digital Publisher CEIT)
Summary
- The target study population comprised 296.029 residents aged 18 to 65 years in the Cotopaxi province of Ecuador.p.8
- A representative sample of 384 elements was surveyed using a 21-question questionnaire with an Alfa de Cronbach reliability of ,94.p.8
- Mobile banking is the leading channel of choice, preferred by 71,4% of banked respondents in the region.p.9
- Hypothesis testing yielded a Pearson Chi-Square value of 12,783, confirming the impact of digital banking on local financial habits.p.10
Key insights
- The accessibility of banking applications on mobile devices has redefined the financial transactions and payment culture of users in Cotopaxi.p.3
- Digital channels reduce the psychological pain of paying by abstracting physical currency during transactions.p.5
- Young adults between 18 and 35 years old represent the heaviest concentration of digital banking platform users.p.9
- Statistical testing confirms a significant relationship between digital transformation in banking and consumer financial behavior.p.10
Topics and entities
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