EY Mobility Consumer Index 2022 Study (EY)

Summary

• The 2022 survey covered 18 countries and about 13k respondents and was conducted in March 2022.p.3
• 45% of consumers intend to buy a car, up 12% points from the 2020 study.p.4
• 52% of car buyers prefer an EV for their next purchase, with preference for fully electric cars growing 3x from 7% in 2020 to 20% in 2022.p.4
• Overall travel declined 9% compared with pre-COVID-19, and public transport saw the greatest decline at -13%.p.4
• Environmental concerns are the top motivator for buying an EV at 38%.p.4
• Lack of charging stations in your city/route is the top inhibitor to buying an EV at 34%, replacing high upfront cost.p.5
• About 80% of EV owners use home charging.p.5

Key insights

1. 63% of those planning to buy a car intend to do so within 12 months.p.4
2. China, India and Mexico are expected to lead car-buying activity, at 75%, 74% and 66% respectively.p.4
3. Rising penalty on ICE motivates 34% of EV buyers, while lower cost of ownership and monetary incentives each motivate 25%.p.4
4. 63% of car buyers prefer to interact with a salesperson at a dealership to gather information.p.5
5. 64% of car buyers prefer to use apps, websites or social media to gather information about a vehicle.p.5
6. 51% prefer dealers for car servicing.p.5
7. 46% of consumers say free public transport would reduce their usage of private cars, and 38% say urban traffic charges would lead them to take fewer journeys by car.p.6