Digital Media Trends 2026 (Deloitte)
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About this report
- Survey of 3,575 US consumers on how people engage with streaming video, social media, music, games and live events.p.
- Focuses on self-identified fans as the most valuable and durable consumer segment.p.
- Average consumer spends 6 hours per day on media and entertainment; 90% of US households have a paid SVOD service.p.
- 41% of consumers cancelled an SVOD service in the last six months.p.
- Fans spend 51 more minutes (16% more time) with media daily than nonfans; SVOD-subscribing fans spend US$71 per month.p.
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