2026 Digital Media Trends: Capturing always-on fandom between releases and seasons (Deloitte)
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About this report
- Survey-based study of 3,575 US consumers focused on self-identified fans of entertainment categories.p.
- Around 80% of consumers are fans, and fans spend 51 more minutes (16% more time) with media and entertainment daily than nonfans.p.
- SVOD adoption is 92% among fans versus 77% among nonfans; SVOD-subscribing fans spend US$71 per month versus US$56 for nonfans.p.
- 55% of fans say being a fan often leads them to engage across multiple platforms, rising to roughly 70% among Gen Z and millennial fans.p.
- The report argues owners of strong fandoms could host year-round social content, shopping and exclusive experiences, with generative AI as connective infrastructure.p.
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