Baird Disruptors 2025 (Baird)

Summary

• Baird publishes its list of the most influential and disruptive privately held software companies in its analysts' coverage areas, with information as of February 4, 2025.p.2
• Baird does not provide research coverage on any of the listed privately held companies.p.2
• Deel provides global HR and payroll software to help companies hire, pay and manage employees in 150 countries.p.7
• G-P offers global HR and payroll software covering 180+ countries.p.8
• Remote serves over 200 countries and Oyster HR over 180 countries.p.9
• DailyPay provides on demand pay and financial wellness tools, funding accessed wages and being reimbursed when payroll is processed.p.7

Key insights

1. Carta provides cloud-based software for equity valuations and shareholder ownership management.p.11
2. Kyriba delivers cloud treasury and finance solutions covering cash and risk management, payments and working capital.p.13
3. PayActiv provides on demand pay and financial wellness tools to employees in the U.S.p.9
4. Gusto targets SMBs from small start-ups to 500 employees with payroll and HR services.p.8
5. Shift Technology is an AI-native SaaS solution that helps insurance companies defeat fraud and automate claims.p.23
6. Databricks provides a cloud-based data analytics platform focused on data science, AI and data lakes.p.15
7. Figma is a web-first collaborative design platform.p.12