26th Global Automotive Executive Survey: Thriving in the Age of Moving Targets (KPMG Switzerland)

Summary

• The 26th edition of the survey is based on 775 senior automotive executives across Europe, APAC and the Americas.p.3
• 52% of respondents agree that continuous transformation is now the norm for the industry, not a program with an end date.p.7
• On average, only 36% of AI and software initiatives have scaled beyond the pilot phase and been adopted across the organization.p.7
• Only 5% of respondents feel very prepared to respond to geopolitical and regulatory pressures.p.7
• 44% of value creation may be enabled by external partnerships and ecosystems over the next three years, up from 30%.p.7

Key insights

1. The survey frames the industry challenge around five Ts: Transformation, Technology, Trust, Tension and Togetherness.p.6
2. 52% of respondents see continuous transformation as the industry norm.p.7
3. Only 36% of AI and software initiatives have scaled beyond pilot on average.p.7
4. Half of respondents believe trust in digital and connected features will decide which companies win or lose over the next three years.p.7
5. Only 5% of respondents feel very prepared for geopolitical and regulatory pressures.p.7