Theory of Planned Behavior (TPB)
A theoretical framework proposing that an individual's behavioral intentions are shaped by attitudes, subjective norms, and perceived behavioral control.
Source: The Relationship Between Risk Perception, Return Perception, and Investment Interest in Sharia Mutual Funds Among Generation Z in Medan City (Academic research) · p.3
Have a question about Theory of Planned Behavior (TPB)? Ask the library opens Monday 17 November; answers cite the page.